Search Engine Optimisation
Search-focused website structure, page content and optimisation, aligned with what your customers are looking for.
03 / Digital marketing
Digital Marketing & Web Services
Clear websites. Useful content. A considered approach to search. Digital services shaped around the needs of your business.
A separate service division
A practical approach
to your online presence.
Alongside its product operations, Shopzilla Ltd provides digital marketing and website services for businesses.
Work begins with your website, audience and priorities. We define a relevant scope rather than promise a particular search ranking, lead volume or revenue result.
Digital capabilities
Good foundations.
Focused improvements.
Services can be discussed individually or as part of a coordinated brief.
Technical SEO
Review crawling, indexing, internal links and technical issues that can affect how search engines understand your site.
Local SEO
Improve the relevance and consistency of your business information and location-focused content.
Website development
Plan and build business websites with clear information, usable navigation and responsive layouts.
Lead generation
Develop relevant landing pages and enquiry journeys around the services your business offers.
Content strategy
Plan useful topics, service pages and content around your audience and business priorities.
Search marketing
Define search-focused activity around customer intent, suitable landing pages and agreed objectives.
Website performance
Identify opportunities to improve loading speed, usability and the technical experience on mobile and desktop.
How a project starts
Understand.
Define.
Build on the essentials.
Discuss the business
Share your website, audience, services and the challenge you want to address.
Set the scope
Agree the services, deliverables and responsibilities relevant to the project.
Define useful measures
Discuss what to monitor and how progress can be reviewed. Search performance depends on factors beyond any one provider’s control.
Start a conversation
What should your website do better?
Tell us about your business, your current website and the digital support you are looking for.